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Privacy Policy

Last Updated: 06/11/2025

This Privacy Policy explains how Cloud Crazy Ltd (“AWS UG UK”, “AWS User Group UK”, “AWS AI in Practice”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal data when you use our website awsuguk.org, attend our events, or interact with our online channels. If you are based in the UK or the EEA, your data will be processed in accordance with UK GDPR and the Data Protection Act 2018. For terms governing use of the website, please see our Terms & Conditions.

1. Who we are & how to contact us

Controller: Cloud Crazy Ltd (Company No 10600208)
Contact: Paul Spratley gro.kuguswaobfsctd-533283@luap

2. Scope

This policy applies to:

  1. Our website and microsites we operate for our community groups;
  2. Event registrations and attendance (including check‑in, surveys, feedback);
  3. Our social channels and video content; and
  4. Sponsorship enquiries and community partnership activity.

3. Personal data we collect

We may collect and process:

  1. Identity & contact data: name, email, job title, employer, LinkedIn URL, city/country.
  2. Professional profile: years of experience, areas of AWS interest, community group membership, application data for invite‑only groups.
  3. Event data: registrations, waitlists, attendance, dietary needs, accessibility requirements, badge/label information and QR codes, photos and recordings taken at events.
  4. Communications: messages you send us, feedback forms, surveys, support requests.
  5. Technical data: IP address, device/browser info, cookies and analytics data.
  6. Marketing preferences: your consent choices for email, social and sponsor outreach.

4. How we collect data

  1. Directly from you via our website forms, email, or at events.
  2. From platforms you use to interact with us (e.g., Meetup, LinkedIn, YouTube, SurveyMonkey). We receive limited data from these platforms according to their privacy settings and your choices.
  3. From organisers/venues for event operations and safety.

5. Why we use your data (legal bases)

We process your data only where lawful and necessary:

6. How we use your data

  1. Run and improve our website and community groups;
  2. Manage event programmes, registrations, check‑ins and feedback;
  3. Send community updates, calls for speakers, and relevant content (per your preferences);
  4. Produce and publish event photos/videos and speaker content;
  5. Administer sponsorships and partner benefits;
  6. Analyse anonymised/aggregated engagement to improve what we do; and
  7. Protect the security of our services.

7. Sharing your data

We do not sell your personal data.

We may share your data with:

  1. Service providers / processors (e.g., website hosting, email, analytics, ticketing/registration tools, survey tools, printing/badge services, and photo/video production) under appropriate contracts;
  2. Event venues and co‑organisers for access control and safety;
  3. Speakers and volunteers where required to run an event (e.g., name lists);
  4. Sponsors only where: (i) you’ve explicitly opted‑in for sponsor contact; or (ii) sharing is necessary to deliver a benefit you request (e.g., a prize giveaway) and we’ll tell you at the time;
  5. Law enforcement/regulators where required by law.

9. Data retention

We keep personal data only as long as necessary for the purposes above:

  1. Event records: up to 5 years after the event (unless a longer period is needed for legal claims);
  2. Marketing contact data: until you unsubscribe or your email bounces;
  3. Financial/transactional records: 6–7 years as required by law.

When no longer needed, data is securely deleted or anonymised.

9. Your rights (UK GDPR)

You have the right to request: access, rectification, erasure, restriction, portability, and to object to processing (including direct marketing). Where we rely on consent, you may withdraw it at any time. To exercise your rights, email contact@awsuguk.org. You also have the right to complain to the Information Commissioner’s Office (ICO). See ico.org.uk for details.

10. Cookies & analytics

We use essential cookies to make our site work and optional analytics cookies to understand usage. Where required, we will request your consent via a cookie banner. You can change your cookie preferences at any time in Cookie Settings.

Types of cookies

  1. Strictly necessary (always on): security, load balancing, session management.
  2. Analytics (consent): aggregated usage statistics.
  3. Functional/Media (consent): embedded content (e.g., YouTube, social embeds).
  4. Performance: used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
  5. Advertisement: are used to provide visitors with customised advertisements based on the pages they visited previously and to analyse the effectiveness of the ad campaigns.

11. Children

Our services are intended for adults in a professional context. We do not knowingly collect data from children under 16.

12. Links to third‑party sites

Our website and communications may link to third‑party sites. We are not responsible for their content or privacy practices. Please review their policies.

13. Changes to this policy

We may update this policy from time to time. We will post the updated version here with a new “Last updated” date and, where appropriate, notify you by email or on the site. For terms governing site use, see our Terms & Conditions.